:root {
  --bg: #f6f3ec; --card: #fffdf8; --ink: #1b211d; --ink-2: #545e57; --muted: #8a918a; --line: #e2dccf;
  --green: #1f3a2e; --leaf: #2f7a5a; --mint: #e3f0e7; --gold: #c9973a; --gold-2: #e8c46a;
  --serif: "Fraunces", Georgia, serif; --sans: "Inter", system-ui, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--bg); color: var(--ink); font: 17px/1.6 var(--sans); -webkit-font-smoothing: antialiased; }
h1, h2, h3 { font-family: var(--serif); font-weight: 600; letter-spacing: -.015em; line-height: 1.08; margin: 0; }
h1 em, h2 em { font-style: italic; font-weight: 500; color: var(--leaf); }
a { color: inherit; }
img { max-width: 100%; display: block; }
.eyebrow { font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--leaf); margin: 0 0 14px; }
.lede { font-size: 19px; color: var(--ink-2); max-width: 640px; margin: 18px 0 0; }
.fine { font-size: 13px; color: var(--muted); }
.center { text-align: center; margin-left: auto; margin-right: auto; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; min-height: 50px; padding: 0 26px; border-radius: 999px; border: 0; background: var(--green); color: #fff; font: 600 16px var(--sans); text-decoration: none; cursor: pointer; transition: transform .15s, background .2s; }
.btn:hover { background: #2a4d3d; transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--green); box-shadow: inset 0 0 0 1.5px var(--green); }
.btn.sm { min-height: 40px; padding: 0 18px; font-size: 14px; }

/* nav */
.nav { position: sticky; top: 0; z-index: 30; display: flex; align-items: center; gap: 24px; padding: 14px 32px; background: rgba(246, 243, 236, .92); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; font-family: var(--serif); font-size: 22px; font-weight: 600; }
.brand em { font-style: italic; color: var(--leaf); }
.links { display: flex; gap: 20px; margin-left: auto; }
.links a { text-decoration: none; color: var(--ink-2); font-size: 14.5px; font-weight: 500; }
.links a:hover { color: var(--ink); }
.menu { display: none; border: 0; background: none; font-size: 24px; cursor: pointer; }

/* hero */
.hero { display: grid; grid-template-columns: 1fr 1.05fr; gap: 56px; align-items: center; max-width: 1240px; margin: 0 auto; padding: 72px 32px 56px; }
.hero h1 { font-size: clamp(42px, 5.2vw, 72px); }
.cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 30px; }
.cta-row.center { justify-content: center; }
.vsl { position: relative; aspect-ratio: 16 / 9; border-radius: 20px; overflow: hidden; background: linear-gradient(135deg, #1f3a2e, #2f5d4a 60%, #3d7a5f); box-shadow: 0 30px 60px -20px rgba(31, 58, 46, .45); }
.vsl iframe, .vsl video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.vsl-ph { position: absolute; inset: 0; display: grid; place-content: center; justify-items: center; gap: 6px; color: #fff; text-align: center; padding: 20px; }
.vsl-ph b { font-family: var(--serif); font-size: clamp(18px, 2.2vw, 26px); font-weight: 500; }
.vsl-ph small { opacity: .75; font-size: 13px; letter-spacing: .06em; text-transform: uppercase; }
.play { width: 74px; height: 74px; border-radius: 50%; background: var(--gold-2); color: var(--green); display: grid; place-items: center; font-size: 26px; padding-left: 5px; margin-bottom: 10px; box-shadow: 0 0 0 12px rgba(232, 196, 106, .18); }
.vsl-hero { display: block; max-width: 980px; padding-top: 64px; }
.vsl-hero h1 { font-size: clamp(36px, 4.6vw, 62px); }
.vsl-hero .hero-copy { margin-bottom: 34px; }
.vsl-hero .lede { margin-left: auto; margin-right: auto; }

/* services strip */
.strip { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; max-width: 1240px; margin: 0 auto; padding: 0 32px 56px; }
.svc { background: var(--card); border: 1px solid var(--line); border-radius: 18px; padding: 22px; text-decoration: none; display: flex; flex-direction: column; gap: 8px; transition: transform .2s, box-shadow .2s; }
.svc:hover { transform: translateY(-3px); box-shadow: 0 16px 30px -18px rgba(31, 58, 46, .35); }
.svc .ico { font-size: 22px; color: var(--leaf); }
.svc b { font-family: var(--serif); font-size: 21px; font-weight: 600; }
.svc p { margin: 0; font-size: 15px; color: var(--ink-2); flex: 1; }
.svc .more { font-size: 14px; font-weight: 600; color: var(--leaf); }

.props, .objections { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border-block: 1px solid var(--line); }
.props > div, .objections > div { background: var(--bg); padding: 30px 32px; display: flex; flex-direction: column; gap: 6px; }
.props b, .objections b { font-family: var(--serif); font-size: 22px; font-weight: 600; }
.props span, .objections span { color: var(--ink-2); font-size: 15.5px; }
.objections { border-radius: 18px; overflow: hidden; border: 1px solid var(--line); }

.section { max-width: 1240px; margin: 0 auto; padding: 84px 32px 0; }
.sec-head { max-width: 760px; margin-bottom: 34px; }
.sec-head h2 { font-size: clamp(32px, 3.8vw, 50px); }
.sub-h { font-size: 22px; margin: 32px 0 14px; }

/* proof */
.calls { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.call { background: var(--card); border: 1px solid var(--line); border-radius: 18px; padding: 24px; display: flex; flex-direction: column; gap: 10px; }
.call h3 { font-size: 23px; }
.call p { margin: 0; color: var(--ink-2); font-size: 15.5px; flex: 1; }
.call-btn { align-self: flex-start; }
.call small { color: var(--muted); font-size: 13px; }
.call.soon { background: repeating-linear-gradient(135deg, #fffdf8, #fffdf8 12px, #f7f2e6 12px, #f7f2e6 24px); }
.tag { font-size: 12px; font-weight: 600; color: var(--leaf); background: var(--mint); border-radius: 999px; padding: 3px 10px; align-self: flex-start; }
.works { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.work { background: var(--card); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; text-decoration: none; transition: transform .2s, box-shadow .2s; display: flex; flex-direction: column; }
.work:hover { transform: translateY(-4px); box-shadow: 0 22px 40px -22px rgba(31, 58, 46, .45); }
.work img { aspect-ratio: 16 / 10; object-fit: cover; object-position: top; border-bottom: 1px solid var(--line); }
.work-b { padding: 18px 20px 20px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.work-b h3 { font-size: 22px; }
.work-b p { margin: 0; color: var(--ink-2); font-size: 15px; flex: 1; }
.chips { display: flex; flex-wrap: wrap; gap: 6px; }
.chips span { font-size: 12px; border: 1px solid var(--line); border-radius: 999px; padding: 2px 9px; color: var(--ink-2); }
.open { font-weight: 600; font-size: 14px; color: var(--leaf); }

/* process */
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; counter-reset: s; }
.steps.three { grid-template-columns: repeat(3, 1fr); }
.steps li { background: var(--card); border: 1px solid var(--line); border-radius: 18px; padding: 24px; counter-increment: s; display: flex; flex-direction: column; gap: 6px; }
.steps li::before { content: "0" counter(s); font-family: var(--serif); font-size: 32px; color: var(--gold); }
.steps b { font-family: var(--serif); font-size: 22px; font-weight: 600; }
.steps span { color: var(--ink-2); font-size: 15.5px; }

/* pricing */
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; align-items: stretch; }
.tier { position: relative; background: var(--card); border: 1px solid var(--line); border-radius: 22px; padding: 30px 26px; display: flex; flex-direction: column; gap: 6px; }
.tier.hot { border: 2px solid var(--green); box-shadow: 0 30px 50px -30px rgba(31, 58, 46, .5); }
.badge { position: absolute; top: -13px; left: 26px; background: var(--gold-2); color: var(--green); font-size: 12px; font-weight: 700; border-radius: 999px; padding: 4px 12px; }
.tier h3 { font-size: 26px; }
.t-sub { margin: 0 0 8px; color: var(--ink-2); font-size: 15px; }
.price { font-family: var(--serif); font-size: 44px; font-weight: 600; margin: 4px 0 0; line-height: 1; }
.price small { font: 500 14px var(--sans); color: var(--muted); }
.price span { font: 500 15px var(--sans); color: var(--ink-2); }
.mo { margin: 0 0 12px; font-weight: 600; color: var(--leaf); }
.tier ul { list-style: none; padding: 0; margin: 0 0 22px; display: flex; flex-direction: column; gap: 8px; flex: 1; font-size: 15px; }
.tier li::before, .ticks li::before { content: "✓"; color: var(--leaf); font-weight: 700; margin-right: 9px; }
.ticks { list-style: none; padding: 0; margin: 18px 0 0; display: flex; flex-direction: column; gap: 8px; }
.offer { display: grid; grid-template-columns: 1.3fr 1fr; gap: 40px; align-items: center; }
.offer h2 { font-size: clamp(30px, 3.4vw, 44px); }

/* faq */
.faq { max-width: 860px; display: flex; flex-direction: column; gap: 10px; }
.faq details { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 4px 22px; }
.faq summary { cursor: pointer; font-weight: 600; padding: 14px 0; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::after { content: "+"; font-size: 22px; color: var(--leaf); line-height: 1; }
.faq details[open] summary::after { content: "–"; }
.faq p { margin: 0 0 16px; color: var(--ink-2); }

/* audit form */
.audit { background: var(--green); color: #fff; margin-top: 96px; }
.audit-in { max-width: 1240px; margin: 0 auto; padding: 80px 32px; display: grid; grid-template-columns: 1fr 1.1fr; gap: 56px; align-items: start; }
.audit h2 { font-size: clamp(34px, 4vw, 52px); }
.audit h2 em { color: var(--gold-2); }
.audit .eyebrow { color: var(--gold-2); }
.audit .lede { color: rgba(255, 255, 255, .8); }
.audit .ticks li::before { color: var(--gold-2); }
.form { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; background: var(--card); color: var(--ink); border-radius: 22px; padding: 28px; }
.form label { display: flex; flex-direction: column; gap: 6px; font-size: 13.5px; font-weight: 600; }
.form input, .form select, .form textarea { font: 15px var(--sans); padding: 12px 14px; border: 1px solid var(--line); border-radius: 12px; background: #fff; color: var(--ink); }
.form .wide { grid-column: 1 / -1; }
.note { margin: 0; font-size: 14px; color: var(--leaf); min-height: 1em; }
.note.err { color: #b6483a; }

.foot { border-top: 1px solid var(--line); }
.foot-in { max-width: 1240px; margin: 0 auto; padding: 48px 32px 20px; display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 32px; font-size: 15px; }
.foot-in p { color: var(--ink-2); max-width: 380px; }
.foot-in div { display: flex; flex-direction: column; gap: 6px; }
.foot-in a { text-decoration: none; color: var(--ink-2); }
.foot-in b { margin-bottom: 4px; }
.foot > .fine { max-width: 1240px; margin: 0 auto; padding: 0 32px 32px; }

@media (max-width: 980px) {
  .hero { grid-template-columns: 1fr; padding-top: 44px; gap: 34px; }
  .strip, .calls, .works, .tiers { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .offer, .audit-in { grid-template-columns: 1fr; }
}
@media (max-width: 700px) {
  body { font-size: 16px; }
  .nav { padding: 12px 16px; gap: 12px; }
  .links { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; gap: 0; background: var(--bg); border-bottom: 1px solid var(--line); padding: 8px 16px 14px; }
  .links.open { display: flex; }
  .links a { padding: 10px 0; font-size: 16px; }
  .nav .btn.sm { margin-left: auto; padding: 0 14px; }
  .menu { display: block; }
  .hero, .section { padding-left: 16px; padding-right: 16px; }
  .strip { padding: 0 16px 44px; }
  .strip, .calls, .works, .tiers, .steps, .steps.three, .props, .objections { grid-template-columns: 1fr; }
  .props > div, .objections > div { padding: 22px 18px; }
  .section { padding-top: 64px; }
  .lede { font-size: 17px; }
  .form { grid-template-columns: 1fr; padding: 20px; }
  .audit-in { padding: 56px 16px; }
  .foot-in { grid-template-columns: 1fr; padding: 40px 16px 16px; }
  .foot > .fine { padding: 0 16px 28px; }
}

.cal { background: var(--card); border-radius: 22px; overflow: hidden; min-height: 700px; }
.cal iframe { width: 100%; height: 700px; border: 0; display: block; }
.cal .note { padding: 14px 20px; margin: 0; color: var(--ink); font-weight: 600; }
@media (max-width: 720px) { .cal, .cal iframe { min-height: 760px; height: 760px; } }

[hidden] { display: none !important; }

/* who you'll work with */
.founder-in { display: grid; grid-template-columns: minmax(260px, 420px) 1fr; gap: 56px; align-items: center; background: var(--card, #fffdf8); border: 1px solid var(--line, #e6e0d3); border-radius: 28px; padding: 40px; }
.founder-pic { position: relative; }
.founder-pic img, .founder-pic .mono { width: 100%; aspect-ratio: 7 / 8; object-fit: cover; border-radius: 20px; display: block; }
.founder-pic .mono { display: grid; place-items: center; background: linear-gradient(150deg, #1f3a2e, #2f7a5a); color: #f3e3b5; font-family: var(--serif); font-size: clamp(64px, 9vw, 120px); letter-spacing: .02em; }
.founder-stat { position: absolute; right: -18px; bottom: 22px; background: #fff; border-radius: 16px; padding: 12px 16px; box-shadow: 0 14px 34px rgba(20, 30, 24, .16); display: flex; flex-direction: column; }
.founder-stat b { font-family: var(--serif); font-size: 30px; line-height: 1; color: var(--green, #1f3a2e); } .founder-stat b small { font-size: 15px; }
.founder-stat span { font-size: 12.5px; color: #5b625d; margin-top: 4px; }
.founder-copy h2 { font-size: clamp(30px, 3.6vw, 46px); margin-bottom: 16px; }
.founder-copy p { margin: 0 0 14px; }
.founder-pts { list-style: none; padding: 0; margin: 22px 0 26px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }
.founder-pts li { border-top: 2px solid var(--gold, #c9973a); padding-top: 10px; display: flex; flex-direction: column; }
.founder-pts b { font-family: var(--serif); font-size: 22px; } .founder-pts span { font-size: 13px; color: #5b625d; }
@media (max-width: 820px) { .founder-in { grid-template-columns: 1fr; gap: 28px; padding: 22px; } .founder-stat { right: 12px; } .founder-pts { grid-template-columns: 1fr 1fr 1fr; } .founder-pts b { font-size: 18px; } }